In September, Wendy Warman challenged us to to answer the most important sales question, "So, what do you do?". In a presentation titled "Identifying Your Features & Benefits – How to Build Your Business in One Minute or Less" Wendy introduced us to the elements we must consider when answering this question - audience, feature, but most importantly...benefit, benefit, benefit!
Thank you for your keen eye Wendy!
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4 comments:
Wendy, thanks so much for helping us explore the right hook for our business. You got us focused on a customer-oriented approach that moved all of us forward in our approach to marketing. You're great!!
Wendy, Thank you for your time and info. I now have it down to what I do.
"I work with companies whose problem is Generation Y employees and customers. I help develop and retain these younger employees and customers."
Wendy,
A great example of how to facilitate a workshop. The ‘hands-on’ approach you used was spot-on. Great job and thanks for your time.
Steve McCann
Dear Wendy
You are such a warm, friendly, giving person. You exude sincerity and passion. Thank you for spending an afternoon helping us learn to eloquently parlay who we are and what we do.
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